Learn More About Fitness OTT
Finding time to exercise is not a surprising factor, rather a reality as our fast-paced growing economy is tied down with busy schedules and everyday duties. Moreover, this has become a key reason for the evolution of virtual fitness platforms.
Fitness Comes First
The solution of launching an online fitness service can address the major concern of your target audience who can put exercising as a routine helping them to better their fitness and health.
Today, the conditioned working atmosphere has changed a lot of things, everything is channelized & efficiency of work is heightened. But, we tend to forget that our lifestyle has been compromised, due to which health is being overlooked.
You can now leverage this aspect a fitness and be a supplement for change that you wish to see and flourish in this streaming business.
The turnaround question is, how far can I go?
To answer this query, you can take a look at some of the fitness market evaluation statistics to launch your own fitness channel virtually.
Did you know that the global health & fitness club market is expected to have sharp growth of 7.7% annually from 2020 to 2025?
With this forecast, we can infer that a fitness streaming platform is going to shower lot of profitability in the market reign and will thus possess a huge potential for fitness enthusiasts, workout practitioners and fitness training experts.
Hey, that does give an invite for you to earn your recurring rewards too, isn’t it!
Great.. All heads up for that 😊
You can take your fitness studios and entice people around the world to be a part of it, with this super cool fact check coming up in your way!!
Surprisingly, by the year of 2025 this industry anticipates that its worth would approximately cover up to 96.6B U.S. dollars 😮🎯💲💲
According to Market Research Future the global fitness app builder market is expected register at CAGR 31.25% during forecasted years between 2019 – 2026
That’s really amazing, right!!
Okay readers.. Now let us look into
Key Features in any Online Fitness Platform
Are you wanting to showcase different kinds of fitness experience to inspire with your workout classes like no one?
Here are some fitness platform features that can help you:
1. Robust & Powerful CMS Tool
An important aspect when it comes to determining what features to include is whether the fitness streaming platform holds a brilliant CMS. Because, with a feature-rich content management system, you can easily create channels at the tick of the clock with a drag-and-drop option, manage all your videos in one place, and create engaging video libraries.
Simultaneously, they let you schedule videos at when to stream to increase engagement as per time zone.
2. Multi-device Compatibility
The virtual fitness platform must be compatible to distribute videos across various screens, like mobiles, tablets, computers, and laptops. In addition to these, the platform must be able to scale with a growing viewer base. Making your videos reachable to multiple devices makes engagement and retention happen at the finest hours.
3. Advanced Analytics Dashboard
An analytical tool helps to gain deep insights into revenue and user interactions. In the dashboard, you can get information on how your channel works, the number of followers, interactions happening, subscriptions happening, revenue generated, and where to improve.
4. Superfast Streaming & Embedding Option
Who doesn’t love super quick streaming in HD quality? Give your viewers stutter-free, lag-free, sharper, and quality-uncompromised pictures to view their favorite content. This is possible only if the platform broadcasts videos using 4k streaming, adaptive bitrate, and content delivery networks. All regardless of the device, screen size, and bandwidth.
5. Instructional Tutorials
Instructional videos can help you to connect with your users on-demand & share diet charts. In this way you can showcase some of your innovative fitness exercises too.
6. Social Media Integration & Sharing
Social channels can be a great resource for you to capture your user base. Therefore make sure you are socially active with your handpick fitness videos and drive your engagement.
Now let’s delve into
Types of engaging features in fitness streaming services
1. Focused Diet Plans
Tracking devices for specific functionality like calorie count, water intake, nutritional value information, can be given when it comes to diet plans within fitness channel requirements. You can customize it further with food preferences & barcode scanning for security purposes.
2. 24*7 Activity Tracking
Exercise plays a pivotal role in the fitness regime. So, you can design some target-centric activities like runners, cyclists, joggers depending upon the activity that they choose. Your apps can give inputs like distance travelled, calories burnt, number of leaps taken or steps climbed to accordingly strategize workout videos.
3. Workout Ways
When you look into how to create a fitness streaming platform for your fans, you can have different permutations of it like making it centric to personal training, regular exercise studio or mimicking set up just like a gym. Further to customize it you can showcase workout to gain muscles, core strength, lower back, upper body or keep it simple with weight reduction.
How to monetize your fitness video app?
It is vital to have keen attention to the possibilities for monetization. Along with the best online video platforms you need to have predefined revenue alternatives which can shower the uniqueness of your app. Make sure it should never have a negative mark on the user experience, but rather should intensify user engagement successfully.
Some of top fitness revenue holders are:
When you look into the best fitness channel developers, the prime example of MyFitnessPal, lets us know with 7.5+M$ increased revenue through in-app purchases as of April 2021.
However, Weight Watchers follow this cut throat competition & are ranked in 2nd position with 4.2M$ having combined profits from Google Play and Apple App Store.
Types of revenue model in fitness industry:
Group Fitness Revenue Model
This type of revenue model is still popular in towns where gym enthusiasts showing interest in multiple fitness forms can be a part of the massive workout group. And, the group training model is where customers pay for different fitness training in group classes.
Even in this model, you can give your users two types of payment options- subscription or pay-as-you-go.
Subscription
Subscription plans are frequently included as a proven video monetization platform stage when discussing how to build and establish with a fitness platform. It’s simple to distinguish between workout plans specified with their duration.
You can offer a membership for the duration of a fitness or nutrition programme in addition to monthly & yearly subscriptions. You can consider planning variation revenue models based on features. Many businesses charge more for superior functionality.
Ad-imbibed Video Model
Virtual fitness programs are one of the most popular app categories for reaching out to active users. As a result, they make an excellent platform for advertising initiatives. Banners, and native adverts are all examples of in-app advertising.
That’s ideal for awareness, but it’s not ideal for interactivity. Using interactive video advertising to increase user engagement could be a nice idea. Each channel’s ad format will be different.
How to Create a Fitness Streaming Platform?
Wide adoption of technology when it comes to fitness!
We all know that a fitness routine covers a lot of aspects that includes workouts, good nutritional value, and healthy supplements of sleep. Apparently, your audience is in sync with this idea and this has developed into a huge trend accelerated during the midst of Covid-19
With less access points to gyms and in-person training, visual aids like virtual classes, on-demand streaming in fitness have helped people to stay fit & make them agile.
How does technology favor us to grow by using those features?
As you may make out from the above, tracking short term goals and monitoring health issues and always staying motivated are 3 essential reasons why people use fitness apps.
Your advanced streaming potentials via online fitness gym can help users to regularize their routine wellness.
How Virtual Fitness platforms can be helpful to connect with Wearable Devices
Make sure your streaming channel is connected to as many trackers as possible when you plan around to incorporate video on demand fitness to support wearable devices. Some of the examples that can help you are Apple’s Healthkit, Google fit, & use with different APIs to connect with your designed application.
Apart from these, there are many ways in which you can monetize your workout app. You can approach leading online fitness streaming platforms where you can launch your own video streaming service and empower your first-class physical fitness videos seamlessly.
Let’s take a look at its premium offerings!
Want To Set Up Your Own Fitness App For Your Studio?
Features Helping Fitness Practitioners Streamline their fitness geared up content:
Allow your fans to get in shape without the stress of commuting, according to their schedule and budget. Versatile fitness platform allows you to connect with your users one-on-one and help you to facilitate customizable workouts. Monetizing packages can assist you to have absolute accountability and regulate your user’s fitness progress
Plugin VOD platform streaming fitness classes from anywhere around the globe for your subscribers. Your online fitness lessons can get more engaging if you use interactive features like chats, music, polls, games etc. This will help you to have real time engability and implement effective communication.
Take the liberty to schedule live workout sessions, in your online fitness program class platform and send push notifications to participants. For consistent outcomes, deliver progressive rhythmic workout videos over a period of time to help your audience understand the vitality of physical fitness.
This in turn can help you to establish a loyal audience base.
- Showcase Your Brand While You Stream
With an online fitness streaming platform, you can carry your brand and your vision on every video that you create and stream. Given this option to creators, you can experience a sense of authenticity on all your video streams.
Everybody thinks to grow big, isn’t it! Likewise you can also create fitness courses with brief exercise videos that your regulars may easily access using fitness video streaming solution. Broadcast your energetic lessons to anybody, everywhere while on the move. Take your workout classes to the next level & stay connected at any given situation.
Monetization leveraging factors from Ever-loving Platform
Subscription or SVOD
SVOD popularly known as Subscription fitness video on demand ensures you with consistent revenue cash flows in your fitness video platform. Let your audience gain maximum workout plans through subscription packages that you offer monthly, quarterly or annually.
Pay Per View or TVOD
Pay Per View which is otherwise known as Transactional video on demand allows you to have planned strategies by restricting access to unique VOD premium content and monetizing every exclusive watch of your fitness on demand content.
Hearty Donations from Fans
Donations, well-known in the virtual fitness community as collecting rewards, are a form of revenue generation where fans who love their favorite content creator’s work can help them boost their passion by sending them donations. This in turn will help the creator’s passion for work and back a large community like never before.
Coupons & Promotions
Incentivization through discount vouchers and seasonal offers can help you to boost your platform performance as you are keeping up with evolving trends. Set your online marketing by distributing coupons with a restricted configurable expiration date.
To Summarize:
In this article, we took you through the prime elements required for launching an online fitness program, the noteworthy features, and the quintessential importance of fitness and wellness. Building a virtual fitness program isn’t as simple as it appears at first, but it will pay off in the long run as today it has become a staple in almost every digital corner.
VPlayed specializes in building custom-centric fitness services and can provide you with the best end-to-end development team, quality assurance streaming expertise, and excellent customer service to make your ideal fitness program/channel stand out in the market.
If you already have an idea about building a fitness app, Schedule a free demo and We’ll Get You On The Road To Fitness Streaming Success!
Frequently Asked Questions(FAQ)
Creating a feature-rich wellness and fitness app has never been easier or more simple for personal trainers, dietitians, & nutritionists. All thanks to all-in-all app development technologies. They can now provide timely and effective whitelabelled services & monetize them through in-app purchases, 3rd party app integration, etc; while maintaining contact with their customers.
While carrying out your research on how to create a customizable fitness app, the duration & cost of development process are determined by a number of factors, including the app’s capabilities, platform development services, location, whitelabelling, deployment opportunities, etc. With project specifications you can have a bespoke solution for designing a fitness app.
One can make recurring money by setting up highly intuitive health and wellness related apps via best fitness app builders & initiate monetization models for both on demand content as well as live fitness videos such as Advertisements, Subscriptions, In-App Purchases, Promotional Upsell, Pay-Per-View, etc.
The mainstay features for the wellness app that need to be considered to build perfect fitness mobility solution are: Mobile Video Streaming, Boost Video Engagement through AI powered Recommendation Engine, Wearable Devices Connectivity, Whitelabelled Live Video Tutorials, 3rd Party App Integration & much more.
