How to Create an Online Fitness Program & Why You Need it?

Learn More About Fitness OTT

Penny Spent Worth While Across Fitness Programs  

Investing in health has been a major motivational factor for the millennials of today! The willingness to spend more on fitness by them has been observed by experts in several studies. Cardio training, Meditation, Zumba, Cross-training, Pilates or Yoga is given a prime focus by Gen-Xers as compared to earlier generations. 

“ Some of the survey studies done on active fitness participants indicate that 87% in the USA pay for gym or workout classes & regard it as a high priority! This is given much importance as many of them pay more than the average on a monthly basis. ”

This gives a clear picture of how the fitness industry has evolved over the period of years indicating high scope to launch an online fitness platform & gain captivating revenue. 

So if you are looking for the best vod platform to sell your fitness videos and generate 5X revenue, your search ends here..

Because in the article below, we will explore the peaks of using a fully functional CMS and how to deliver a studio-like experience through on-demand videos. All with the help of a hosting platform, so, stay tuned!
Here’s a statistical proof of the studies we said about the growing fitness market across Asia Pacific.

The image illustrates its substantial growth country wise.

Now, the next big question?

What’s the Need to Start Your Fitness Platform?

The online boutique of fitness has emerged to be the turning point for the fitness industry which has given a huge opportunity for training enthusiasts. One among the studies indicates that running group classes in online studios is sound worthwhile & delivers a higher rate of retention since it is made available on the go! 

As our economy grows & becomes cautious towards, there has been a greater impact where fitness practitioners have streamlined the importance of health and wellness amongst the public. 

This creates an atmosphere of having a well-maintained physique of your users & gives a feel good about one remaining healthy, confident  & enriching by beating their fitness goals. 

Digitalization Ensures Best Opportunities   

The shift of bringing at-home fitness has likely traveled since the pandemic arrived and still continues to make an effective difference for this year & beyond. 

Thanks to digitalization, the online fitness platform has not only made a real change for gym-goers who felt bottled up when not being able to make a visit to their fitness centers.  

But made it possible for any naive consumer to experience convenient-friendly on-demand classes or sessions on the basis of cost, time, reliability, and more.

Ways to Monetize Fitness-based Video Content

As instructors you can create fitness programs online to make people welcome with your rigorous workouts not only through online video subscription packages.

Learn how to make money in fitness and there are ways where you can build a fitness community by making your content readily available on your channel, fitness daily routine products, meal plan ebooks, recommended workout courses, etc. 

With millions of gyms globally shut in the midst of pandemic, an online fitness platform can help you gain more viewers through streaming on-demand videos. And, if you think to retain your customer base, you can offer smart apps or fitness tracking devices as complementary benefits upon subscribing to your channels.

Community Networking and Fitness Program Promotion

When you know that you can encash much extra income to push through your income barriers, you’ll feel it’s a pretty good deal to try it out, right! Once you learn how to monetize fitness videos online you can share your knowledge with other trainers & build your fitness community. 

Also you can extend it further by conducting online workshops to educate your viewers about the need for build live streaming fitness practices and gain essential contacts, helping you further. 

Additionally, you can promote fitness products through other bands like Amazon TV app, & become an affiliate marketer to promote your brand ideals too. 

Steps to Create & Launch Your Online Fitness Program

In this trendy online marketing world, launching is quite a big thing with some persistent online fitness businesses who leverage on this key source of promoting & selling. When you look into how to create a fitness app studio business, you need to have a clear picture of how to start setting it right from fundamentals.. 

After all, your online fitness subscription -based content has a curated essence to share globally! Why wouldn’t you make some noise about it, right! 

Step 1: Finalize Your Fitness Program Offering

You need to decide which kind of fitness streaming services can help you to offer virtually in terms of feasibility and existing demand while working to create an online fitness program. 

In other words, your clients may not have the access to treadmills or elliptical machines, for you to have online classes. Therefore, you need to design your virtual workout programs which are easily accessible & convenient for them to practice. 

While in this hour of crisis, it is necessary for you to gauge your audience’s pulse as to what vitally they are in need of, & what kind of services would interest your platform members to consider trying it out!

Step 2: Choose Fitness Program Business Revenue Models

When you are in the urge of launching your fitness class platform, leveraging on key aspect of business, determines its pivotality. Monetization models like SVOD, TVOD, and donations (your viewers can send hearty fundings if they wish to support your work) can help you to unveil the same.

Membership Model with a Subscription Fee

People who subscribe for fitness video subscriptions (SVOD) must pay a monthly, or yearly charge to see your videos. It’s similar to having a Netflix subscription for your workout packs.

There are always two sides of the same coin: Let’s look into both

Pros:

• You can make a steady income
• Your customers are with you for longer time
• Repurposing video content becomes easy
• Scaling revenue-generation is much more 

Cons:

• Investing content creation becomes regular 
• To gain long ROI short-term incomes are traded off 

Start Your First Online Fitness Program Today. Let’s Build!

Charge When You Train Model with a Transactional Fee

Here people pay a one-time cost to have complete access as you create online fitness programs, having ownership for allotted durations. This model works great with seasonal events or concerts. 

There are major merits & demerits to look around: Let’s explore them

Pros:

• You can offer full-time packaged plans at high-ranges
• Having ready-to-use content, you can sell product it for years   
• Easy to promote for in-person & for your clients 
• Creating affiliate offers for 3rd party trainers is much easy 

 Cons:

• Cash-in flow is always dependent on new customer lookouts 
• Recurring income might not be predictable
• Takes a while to create self-explanatory product
• Marketing them takes more time to invest   

Receive monetization’s through hearty Donations

Your fans can support your work and boost your pursuit by sending hearty funding in the form of donations. 

This may help you to deliver even richer content striving to back a whole large community. Accordingly, there are merits and demerits. Let’s look at both

Pros:

• They create a sense of community
• Attract investors and partnerships to your fitness channels
• Increases user engagement in your platform.

Cons: 

• Can at times create a need for dependency.
• Undermines one’s true effort to generate profits.

Step 3: Learn the Importance of Video-on-Demand Streaming

With each passing day the fitness industry experiences a substantial rise in its online mode of collaborative operations. With fitness businesses migrating online, you have the option of providing live streaming or pre-recorded sessions to your customers.

“ Presently, according to LesMills research insights, it is estimated that more than 12,000 worldwide health clubs, virtual fitness classes which are in high demand, embrace these digital solutions. ”

Now, you might want to know the pulse of your fitness community. To understand them, you will need to know the pros and cons. 

Live Streaming

The fitness video sessions conducted in live streaming benefits value better as you can connect with your peers instantly through any device expressing in the spur of the moment. You have other factors to consider & they are listed below. 

Pros:

• A great way to start interacting with your users in real-time 
• Platform members can feel connected & verify with learned content 
• Defined schedules helps to account members participation in time 

Cons: 

• Need to have detailed plan before connecting live 
• Be thoroughly sure with exercise routines as mistakes can’t be overlooked

Pre-recorded Fitness Streams

When it comes to planned workout classes, it becomes way more accountable where you can entice your customers by providing a holistic conceptualization of health & fitness. Develop your recorded streams with much more detailed aspects listed below to choose your best way. 

Pros:

• Suitable way for tutorial to do revise workout lessons again & again 
• Stream workout programs according to your user convenience
• Turn your videos flawless since pre-recorded ones can undergo edits

Cons:

• In absence of real-time connectivity you can’t cross check user’s postures 
• Personalization of fitness class isn’t possible and users can have limitations

Step 4: Create your Fitness Space

Did you know that having a video channel of your own can limit the identity crisis that is boosting everywhere? Well, it is true, so without a second thought, kick-start your journey in creating a fitness platform with VPlayed (that’s right, us!) and take your creative side to the next level. 

With a streaming platform you will have the following benefits:

• Can create a channel and start uploading your fitness workouts in less than 10 minutes.
• Get access to different monetization models like SVOD, TVOD, and donations.
• Rich CMS platform that helps you to quickly create, manage and edit the content on the go.
• Deliver realistic videos to your followers without any lags.
• Experience the highest level of security with encryption mechanisms like AES, SSL, and TLS.
• Analyze where your videos went wrong and how many engagements happened with detailed analytics.

Step 5: Fix Your Price Tags for Your First Fitness Class Streams

When it comes to online fitness studios, choosing the right pricing structure is very important – and it takes time to add the right value for your esteemed content. You can sell a high-priced product or a low-cost monthly membership that grows its importance over time.

Thinking Of Starting Your Own Fitness Streaming Platform?

Things Need to Grow Your Subscriber Base Fitness Program

The key to corporate streaming success is directly proportional to member retention. Getting new clients is one thing; keeping them is quite another. You may grow your gym revenue by diversifying your revenue stream and continue to give exceptional client care.

Some of the ways that you can achieve this goal are: 

1. Fitness Referral Program

Customer satisfaction is more likely to be high if you provide excellent customer service. Members who are pleased with your service would recommend it to their friends and family. 

Your member recommendation programmer can be used to help you acquire new members into your fitness streaming platform. 

Thus, this can improve all parts of your streaming platform when you provide outstanding customer service.

2. Foster Customer Loyalty

Once you foster an excellent quality of delivering services for them to be an integral part of your channel, you need to keenly ensure that your enticed customers renew their membership card time & again, isn’t it! 

It is always known that good service impacts positive communication which has a satisfactory impression. This is an essential contributor for decision making for customers, who can lift your fitness business & take it to the next level. 

3. Focus on Your Core Fitness Content

It’s a good idea to specialise and be extremely strong in one area in order to increase money. This is exactly what your fitness studios can be well-known for. 

Try offering varied service and expertise in a particular genre of fitness. Specialized experiences such as zumba, callisthenics, pilates, or gymnastics are extremely valuable. 

This strategy can be incorporated within your marketing as well. Concentrate on one subject and execute it exceptionally well.

4. Be in Fitness Program Trend

The present situation and the need of the hour is to be health-conscious & maintain a good health regime. So, there are plenty of trendy opportunities galore for establishing your fitness platform to upscale growth & achieve zenith! 

Also, if you have a remarkable business idea your target audience is eagerly waiting to hear it out for them to sweat up a storm!

So tap & capitalize using fitness networks to spread & celebrate the art of well being! Fitness is a way of leading life, not to be confined within closed studios.     

Synopsis

We would like to wrap up with the thought that online fitness is here to stay and statistics are living proof of this. 

By streaming fitness content on platforms like VPlayed not only boosts creators’ revenue by producing top-notch content but helps gym-enthusiasts too as they can do their workouts in their space and comfort. So, it is very ideal that an online streaming platform has a high preference over traditional studios.  

So, start channelizing, start streaming, and start growing communities!

If You Already Have An Idea About Starting An Online Fitness Program, Schedule A Free Demo And We’ll Get You On The Road To Fitness Streaming Success!

Frequently Asked Questions(FAQ)